About Us
Who We Are
Core Purpose
Helping people thrive through better nutrition – one meal at a time.
Our Mission
At Eat and Thrive Now, our mission is to improve patient health through evidence-based nutrition care — one meal at a time. We partner with individuals, families, and healthcare providers to deliver compassionate, science-driven nutrition counseling that meets people where they are and supports lasting health outcomes. We focus on evidence-based solutions, not fads, and provide practical tools that help people truly thrive.
Core Values
At Eat and Thrive Now, our team lives by the values that guide everything we do—reflected in the acronym WE ACT. These principles shape how we care for our clients, collaborate as a team, and grow as a practice: Wellness, Evidence-based, Accountability, Compassionate Client Care, Teamwork.
WE ACT:
We are committed to promoting overall wellness by addressing the unique nutritional needs of each client. Our evidence-based approach empowers individuals to make healthier choices that support long-term, sustainable well-being.
We are committed to using interventions and counseling techniques that are rooted in the latest scientific research—ensuring our clients receive the highest quality of care. Furthermore, we apply an evidence-based approach to our leadership and business operations, ensuring ethical, informed decision-making that drives our organization’s success.
We uphold the highest standards of professionalism and reliability, valuing our team’s commitment to being on time and delivering exceptional care.
We approach each client with understanding and empathy, creating a supportive environment where individuals feel heard, respected, and empowered on their journey toward better health.
Our success is built on collaboration—both within our team and with our clients. We work closely together, leveraging each team member’s unique skills and perspectives, to provide comprehensive care that addresses the complex needs of each client we serve.
Our Story
Eat and Thrive Now (EAT Now) began at our kitchen table in 2022 as a shared vision between a registered dietitian and a psychologist — partners in both life and business. As we prepared to welcome our first child, we were also building something else: a nutrition practice grounded in science, compassion, and realism. We believed nutrition care should be accessible, evidence-based, and designed for people navigating full lives — not rigid programs or one-size-fits-all advice.
Anny’s path to nutrition began long before EAT Now existed. In her early twenties, she worked in a health food store, where she met people facing serious illness — many searching for answers about how food could help when their health felt uncertain. That curiosity led her to study macrobiotics, attend the Kushi Institute, and later work as a cook in a vegan restaurant in Berkeley—developing a hands-on relationship with food that was practical, not theoretical. Her interest was also deeply personal: cancer touched her family profoundly, shaping her belief that people deserve honest, grounded guidance — not false promises or trends. Becoming a dietitian was a natural extension of that lived experience.
From the start, Anny built a care model that increased access — offering early morning, evening, and weekend appointments so busy families and working professionals could actually receive care. At the same time, Dr. Biduck brought a complementary focus on evidence-based practice, ethical leadership, and building systems that last. With no outside capital, we began with a single provider and built trust the slow way — one patient, one physician, and one referral relationship at a time.
Today, EAT Now has grown through outcomes, word of mouth, and deep relationships with medical partners. Even our daughter helped in the early days, placing labels on referral folders headed to doctors’ offices. That small moment reflects who we are: a family-built, mission-driven practice committed to clinical excellence, humility, and long-term impact. We’re not chasing trends. We’re building an enduring model of nutrition care — grounded in science, delivered with compassion, and designed to help people truly thrive.